Production efficiency is a basic factor in the economic and social conditions of each country. It usually leads to further efforts by producers and motivation for innovation and investment. Iran's agricultural situation shows that this sector lacks efficiency in most regions. This problem is rooted in many issues such as dependence of the country on oil revenues, neglating the linkage of agriculture with the industry in macro policies, as well as specific conditions and characteristics of local rural areas.This research was conducted with a qualitative approach with theoretical saturation logic through the participation of 71 farmers and 15 local experts on the basis of an analytical-descriptive method through interviews that identified three categories of factors, issues and the consequences of reducing agricultural efficiency in selected rural areas. The results of the research show that factors such as inappropriate land structure, weakness of work force, lag in mechanization, weak management of water harness and lack of distribution and storage infrastructure are among the main categories of decrease in agricultural efficiency.This is rooted in issues such as: lack of a comprehensive agricultural development plan, lack of serious attention to the issue of education and promotion in agriculture, in efficient investment in agricultural infrastructure, slow growth of mechanization, lack of comprehensive economic programs for adapting systems of planting and harvesting to the environment of the regions, etc. These conditions have affected the agricultural sector in rural areas with consequences such as land use change, the with drawal of agricultural producers from productive activities, rural youth migration, reduced food security and the change in the structure of rualemployment.